Premium Car Sales by Brand in Europe 2024
Summary
The data measures premium car sales units by brand in Europe for 2024. BMW led with 774,925 units, ahead of Mercedes at 684,027 and Audi at 663,239. This shows BMW's strong position among premium brands in a market that grew 0.9%. It matters as BMW claimed third place overall behind VW and Toyota.
Key findings
- BMW sold 774,925 units in Europe 2024.
- Mercedes recorded 684,027 sales units.
- Audi achieved 663,239 units sold.
- BMW led Mercedes by 90,898 units.
- BMW took third place overall.
Metrics Framework
- Metric measures car sales in units per brand.
- Unit of measure is sales units.
- Time coverage is full-year 2024.
- Geography covers Europe (EU + EFTA + UK) per ACEA.
Tags
Table View
| Brand | Sales |
|---|---|
| BMW | 774,925 |
| Mercedes | 684,027 |
| Audi | 663,239 |
Analysis
Related Visuals
BMW Group Sales Share by Key Markets, 2024
Auto Sales
FAQ
Sales units count registered new passenger vehicles sold by each brand. The data shows BMW at 774,925, Mercedes at 684,027, and Audi at 663,239 for Europe 2024. It uses ACEA statistics for the full year across EU, EFTA, and UK markets. No other vehicles like commercial cars are included.
High sales like BMW's 774,925 units indicate strong market demand and brand strength. It led premium rivals and ranked third overall in Europe's 12,963,614 total. Lower figures like Audi's 663,239 show weaker performance relative to peers. Rankings reflect direct unit comparisons among brands.
The data covers full-year 2024, from January to December. It includes complete sales for Europe totaling 12,963,614 units. No partial periods or forecasts appear in the source. Figures match ACEA full-year reporting for BMW, Mercedes, and Audi.
Data comes from ACEA and covers only EU, EFTA, and UK. It focuses on top premium brands with 774,925 for BMW, 684,027 for Mercedes, and 663,239 for Audi. Estimates include some minor brands but exclude full details on all others. No breakdown by model or country is given.